With the explosion of mobile shopping, coupled with more retailers adding online and TV channels to their offer, it's becoming increasingly evident that the real profits in today's market are coming from the multichannel shopper.
Research undertaken by John Lewis suggests that multichannel customers spend up to three times more than those shopping via one route only even in today's unpredictable marketplace.
But with less disposable income in their pockets, slower economic growth than expected and a general unease about job security; how can retailers convince shoppers to spend their hard earned cash?
The Retail Bulletin's Multichannel Summit 2012 looked at the current marketplace where the customer wants to shop whenever and wherever they want and how retailers can offer an engaging, consistent and seamlessly integrated shopping experience that will maximise profits and market share in today's multichannel world.
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